Preparing for a Cookieless Future with First-Party Data
The impending phase out of cookies has been hanging over marketers heads for some time, but are we truly ready for it? Well, 81% of companies admit they have complete or considerable dependence on them!
In this panel we sit down with leaders from Twilio Segment, Wise, ChartMogul, Tulipshare, and The Copy Club to hear how they’re leveraging first party data to prepare for a cookieless future.
Tuesday, June 6, 2023 · 5:00 a.m.
Eastern Time (US & Canada) (GMT -4:00)
How to build and leverage an effective first-party data strategy
How customer trust can be gained with loyalty, and how privacy can be respected alongside personalization
How to move away from third-party dependencies and what comes after the cookie