About
Data-driven personalization is an essential part of a world class customer engagement strategy that drives sustained, long-term success and lowers your costs.

In fact – 86% of consumers say that personalized experiences increase their loyalty to brands, according to Twilio’s 2023 State of Customer Engagement Report.

But where do you start?

In this interactive session, we’ll demonstrate step-by-step how Twilio Segment’s leading Customer Data Platform (CDP) helps to create real-time personalized experiences using customer data used by leading companies like Vacasa, FOX and Jersey Mike’s.
Agenda
  • Start collecting customer data and integrating your data stack in minutes
  • Automatically perform identity resolution and create unified customer profiles
  • Build personalized, omnichannel customer journeys with Twilio Engage
Presenters
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Alex Bravo
Senior Manager, Group Product Marketing
Twilio Segment
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Bryn Saunders
Senior Product Marketing Manager
Twilio Segment
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