About
Most teams capture data, but few know how to turn a simple click into a meaningful conversion moment.
This masterclass walks through the full journey -- from behaviour signals → unified profiles → predictions → activation — and shows why clean, stitched, end-to-end data is the foundation of real growth.
If your team wants higher conversion, better targeting, and faster time to value, this session is for you.
Agenda
  • Why full-funnel visibility matters (and where most data breaks)
  • Capturing customer signals across web, app, ads, and CRM
  • Turning raw events into clean, structured data
  • Identity resolution and building a truly unified customer profile
  • Activating personalised journeys with predictions and risk signals
  • Live demo: Click → Stitch → Predict → Convert
  • Q&A
Presenters
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Melissa Ramirez
Senior Solutions Architect
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Andres Jarpa
Customer Experience Manager
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