Every company likes to say they’re customer-first, but are they really? In this webinar, we’ll explore the topic of customer-centricity: diving into the role of real-time customer data in reducing campaign costs, all the while remaining focused on your customers.

You’ll learn how Adevinta, the leading online classifieds marketplace in Europe, including brands like eBay Kleinanzeigen, implemented a real-time customer data strategy and drove real cost saving by putting customer data at the heart of their acquisition strategy with Twilio Engage and Segment’s Customer Data Platform.

You'll come away with a deeper understanding of what it means to be truly customer-first and actionable insights that you can apply to your own company.

You'll learn:

• What it means to be customer-first


• How Adevinta drove real cost savings by putting real-time customer data at the heart of acquisition strategy


• The power of data-first customer engagement solutions