About
In a world where personalization drives success, a surprising disconnect still exists—81% of companies believe they deeply understand their customers, yet only 46% of consumers feel the same. It’s time for businesses to rethink their customer engagement strategies in 2025.

During this webinar, experts from Twilio and and a guest speaker from IDC will delve into the findings of the IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024-2025 to understand why Customer Data Platforms (CDPs) are crucial when building transformative customer experiences and how they’re helping businesses unlock new revenue.
Agenda
  • The Power of CDPs: Learn why CDPs are critical for eliminating customer data silos, driving growth through real-time engagement, and creating seamless customer journeys.
  • Insights from the IDC Marketscape: Unpack the IDC MarketScape vendor assessment methodology and discover why Twilio was named a Leader in CDPs for the B2C market.
  • Actionable Strategies for Growth: Explore how predictive and generative AI, combined with complete, real-time customer profiles, can help businesses create integrated, trusted, and highly contextual interactions across every touchpoint.
Presenters
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Tapan Patel
Research Director, Customer Data Platform, Intelligence and Analytics
IDC
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Steve Schuler
Senior Director, Product Marketing
Twilio Segment
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