About
Time to watch: 3:40 minutes

Worried about declining match rates and return on ad spend as third-party cookies are deprecated?

With a first-party data strategy and precisely targeted, real-time audiences, you can increase your match rates and ad conversions without increasing your budget.

Optimize ad spend, cost-effectively improve new customer acquisition, and deliver personalized customer experiences using compliant, first-party data to meet your customers whenever and wherever they connect with your brand using Segment CDP.

In this short tutorial, you'll learn how:
  • Use full profile data in to match with destinations and improve match rates and reduce costs
  • Easily create custom audiences and send them to downstream advertising platforms
  • Automatically build and segment audiences based on real-time interactions