The average enterprise has 664 apps in their tech stack, yet many go unused or underutilized. The problem? According to Gartner's Spend and Strategy Survey, its complexity. With so many overlapping technologies, enterprises struggle with persistent problems of interoperability, data quality, and scalability.

Boasting over 800 product lines and a vast martech stack, IBM knows a thing or two about scale and complexity. In this fireside chat, hear from Juan Leon, Lead Architect at IBM, about how Segment CDP became the beating heart of IBM's data infrastructure. From context-rich customer communications and marketing campaigns to frictionless product-led journeys, learn how IBM's flexible architecture empowers its teams to innovate faster and improve conversions by leveraging real-time, identity-resolved customer profiles.