In the current macroeconomic climate, increasing customer retention and lifetime value (LTV) is more important than ever before. This has prompted business leaders to hone in on creating more personalized customer engagement strategies that allow businesses to tap into richer customer insights and develop unique customer journeys.

Where do you start? The key to building a successful personalization strategy is engaging the right data stack centered around your data warehouse to activate real-time customer insights which provides a 360 view of your customers.

In this webinar, Partner Solutions Engineers from Twilio Segment and Snowflake, will discuss the importance of achieving a 360 view of your customer and what tools you need to build one–without sacrificing your bottom line.