About
As personalization becomes the cornerstone of modern customer engagement, businesses excelling in this area are reaping substantial rewards; in fact, these companies generate 40% more revenue according to McKinsey. Yet, a gap persists—while 46% of companies believe they're excelling in personalization, only 15% of consumers agree.

During this webinar, experts from Twilio Segment and a guest speaker from Forrester will unpack 2024 customer engagement trends and 2025 predictions. They’ll explore how AI, trusted customer data, and personalized, omnichannel strategies can bridge the personalization gap, foster loyalty, and drive growth.
Agenda
  • Bridging the Personalization Gap: How data-driven insights and AI investments create a better understanding of your customers individually, at scale.
  • 2025 Predictions: AI's role in evolving engagement from segmentation to true individualization.
  • Privacy in Engagement: Strategies for balancing personalization with privacy and compliance using CDPs and CEPs.
Presenters
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Brendan Witcher
Featured Speaker
VP, Principal Analyst
Forrester Research
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Dave Esber
Senior Director, Product Marketing
Twilio
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