About
The heart of personalization is delivering the right message at the right time. You need accurate and trustworthy customer profiles to nail the message; and you need a reliable engagement platform for the timing.

That’s why nearly 350 businesses use Segment and Braze together to drive powerful, personalized marketing outcomes. In this session you’ll learn how the two tools work together to efficiently build audiences, improve conversion rates, and engage your most valuable customers with highly personalized and effective campaigns.
Agenda
  • The latest trends affecting customer data and customer engagement
  • The role of the data warehouse in personalizing marketing campaigns
  • How Braze + Segment integrate to drive more efficient and effective marketing campaigns
  • Real-life use cases and customer examples
Presenters
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Billy Fink
Sr. Group Manager, Product Marketing, Twilio Segment
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Brittany Peters
Solutions Consultant
Braze
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Vinicius Pulga
Principal Solutions Engineer
Twilio Segment
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