About
With businesses today under increasing pressure to drive efficient growth, developing a customer data maturity roadmap is essential for unlocking new revenue, engagement, and optimization opportunities.

But where do you start?

Join us for our Summer School Webinar Series to discover how Twilio Segment’s #1 Customer Data Platform helps businesses implement data-driven strategies with a three-step customer data maturity framework. Throughout the summer, we’ll dive into each phase of maturity, from foundational to adaptive, and discover how to streamline and personalize customer experiences – while increasing revenue and protecting the bottom line.

During session #1, we’ll start from the beginning and focus on how to build a strong customer data foundation that will set up your engagement strategy for success.

Register and learn how to:
- Decide what data should be collected to achieve meaningful engagement
- Resolve data into unified golden profiles that provide a single view of the customer
- Activate data and profiles to achieve positive business outcomes

Ready to check out sessions 2 & 3 of our Summer School Series? View them on-demand here:

From Insight to Implementation: Advancing Beyond the Basics

Adapting Your Data Strategy On the Road to Mastery
Presenters
1684524199-7761ebf8b6734a0c
Geoffrey Keating
Head of Content Marketing
Twilio Segment
1684524210-73a08d92dc38d5d1
Seth Familian
Director of Global Advisory Services
Twilio Segment
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