Segment Events

CDP Live: Everything is Better with Good Data

Virtual half-day summit
Wednesday May 22, 2024 | 9 AM PT - 11:30 AM PT

The consensus is clear— from AI and machine learning to personalization, compliance and privacy — everything is better when it’s powered by good data.

Join us at CDP Live to hear from trailblazers at Asana, Cisco, Autodesk, The CDP Institute and AWS. They’ll share how complete, extensible and scalable customer data is the driving force to unlocking the full potential of AI and staying ahead in a data-centric world.

About This virtual Event

Trusted data is the key to moving beyond a strategic vision and transforming it into tangible results. Simply put — it’s the backbone of successful customer engagement.

Whether you’re looking to enrich your customer profiles, activate that data across any and all tools, or optimize ad spend with AI-driven personalization, the first step is collecting clean, consented customer data, in real-time and at scale.

During this immersive virtual event, we’ll explore this dynamic intersection of data, AI, and customer-centricity, and unpack how good data can propel your business towards a future of innovation, growth, and unparalleled customer loyalty.

Wednesday, May 22, 2024 · 12:00 p.m.

Unlock Customer Centricity: The Intersection of AI and Good Data

Kick off CDP Live with opening remarks delivered by Twilio CEO, Khozema Shipchandler, followed by a fireside chat with Cisco's Head of Data Analytics and Insights, Alan Zhang, and new Twilio Segment President, Thomas Wyatt

These industry leaders will take the virtual stage to share their unique perspectives on how AI and good data strategies drive innovation and customer centricity. From real-time personalized experiences to predictive insights, this session will showcase how businesses can harness the power of AI only with a foundation of good customer data — delivering real business results and staying competitive in today’s dynamic market.

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Sessions

The Evolution of CDPs and Customer Expectations

The term “customer data platform” was first coined back in 2013, and since then we’ve seen some remarkable changes – from rapid digital transformation, to changing privacy legislations, and innovations in AI. However, one thing has persisted: the need for effective data management to deliver best-in-class customer experiences.

In this session, Robin Grochol, VP of Product, Twilio Segment, and David Raab, Founder and CEO of the CDP Institute, discuss how customer data platforms help businesses adapt alongside customer expectations. They’ll touch on on topics like:

The capabilities you need to deliver true, one-to-one personalization
The opportunities, risks, and challenges of leveraging AI
The trends shaping the future of CDPs and customer engagement

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Wednesday, May 22, 2024 · 12:45 p.m.

The Lifecycle of Your Customer Data: From Capture to Activation

The only constant is change - and that’s especially true of both your marketing tech stack and data stack. So having the tools in place to ensure you are capturing the right customer data and activating it at the right time is absolutely essential.

Join this session to learn how Segment’s partner ecosystem helps collect, unify, and activate trusted customer profiles. The panelists will discuss how customer data moves through the systems, explore what data businesses are finding most useful for customer engagement, and unpack data-centric trends in the customer journey.

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Wednesday, May 22, 2024 · 12:45 p.m.

How Good Data Drives Growth in the AI Era: Lessons from Asana

In this episode of Good Data, Better Marketing podcast, Twilio Segment goes live with Asana and learns from CMO, Shannon S Duffy. Tune in to glean insights on how Asana leverages customer insights to develop deeper Enterprise relationships and enhance PLG tactics. From tailored onboarding to prescriptive use cases that delight customers, discover how Asana has harnessed the power of good data to fuel it all.

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Wednesday, May 22, 2024 · 1:30 p.m.

How Autodesk Transformed their Lifecycle Marketing with Segment CDP and a Data Warehouse

Learn how Autodesk is transforming the low-margin construction industry with digital innovation. Autodesk will share how using core CDP fundamentals and Snowflake Data Cloud together can create an efficient, audience-first growth engine that powers Product Led Growth initiatives.

Join this session to discover how Autodesk activates dormant data for more effective customer engagement, driving growth and unlocking new profit opportunities across the construction industry. Furthermore, Autodesk will discuss its plans to enhance customer experiences throughout its portfolio and explore expanding with Linked Audiences for richer personalization in downstream channels.

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Wednesday, May 22, 2024 · 1:30 p.m.

Meet the Presenters