The term “customer data platform” was first coined back in 2013, and since then we’ve seen some remarkable changes – from rapid digital transformation, to changing privacy legislations, and innovations in AI. However, one thing has persisted: the need for effective data management to deliver best-in-class customer experiences. In this session, Robin Grochol, VP of Product, Twilio Segment, and David Raab, Founder and CEO of the CDP Institute, discuss how customer data platforms help businesses adapt alongside customer expectations. They’ll touch on on topics like the capabilities you need to deliver true, one-to-one personalization, the opportunities, risks, and challenges of leveraging AI, and the trends shaping the future of CDPs and customer engagement. 

The only constant is change - and that’s especially true of both your marketing tech stack and data stack. So having the tools in place to ensure you are capturing the right customer data and activating it at the right time is absolutely essential. Tune into this session to learn how Segment’s partner ecosystem helps collect, unify, and activate trusted customer profiles. The panelists will discuss how customer data moves through the systems, explore what data businesses are finding most useful for customer engagement, and unpack data-centric trends in the customer journey. 

In this episode of Good Data, Better Marketing podcast, Twilio Segment goes live with Asana and learns from CMO, Shannon S Duffy. Tune in to glean insights on how Asana leverages customer insights to develop deeper Enterprise relationships and enhance PLG tactics. From tailored onboarding to prescriptive use cases that delight customers, discover how Asana has harnessed the power of good data to fuel it all.