CDP Live: How to Retain Customers with Data-First Strategies

Wednesday, May 10, 2023 | 8 AM - 12pm PST

In today’s market, achieving success is a test of endurance and unwavering focus on long term business goals: grit.

Catch up on insights from CDP Live, a virtual half-day summit, where Angela Duckworth, author of the New York Times bestseller, Grit, shared her unique perspective on how a combination of passion and perseverance can lead to accomplishing long-term goals and finding success – even in the face of challenges. 

Business leaders from Meta, Snyk, Nextdoor, Blend360 and Talon.One also shared how they are able to retain customers and drive efficient growth by creating meaningful and long-lasting customer relationships through data-first personalization. This virtual summit provides actionable strategies on how to navigate 2023, take a customer-first approach and drive business impact, despite the current market dynamics.

About This Series

To achieve growth in a world where customer acquisition is now unpredictable, business leaders must concentrate on building lasting relationships and retaining customers.

But how can businesses achieve successful customer retention in a time when customer expectations are also soaring? Real-time and precise personalization is the answer. In fact, nearly half (49%) of consumers say they will likely become repeat buyers after a personalized experience.

During this half-day summit, we discussed everything from how businesses are consolidating their tech stacks, utilizing first-party data, and driving personalized experiences – to increasing customer retention and driving new revenue – to how grit goes hand-in-hand with achieving sustained, long-term success.


Meet the Presenters

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How to Retain Customers with Data-First Strategies

CDP Live: How to Retain Customers with Data-First Strategies