To achieve growth in a world where customer acquisition is now unpredictable, business leaders must concentrate on building lasting relationships and retaining customers.
But how can businesses achieve successful customer retention in a time when customer expectations are also soaring? Real-time and precise personalization is the answer. In fact, nearly half (49%) of consumers say they will likely become repeat buyers after a personalized experience.
During this half-day summit, we discussed everything from how businesses are consolidating their tech stacks, utilizing first-party data, and driving personalized experiences – to increasing customer retention and driving new revenue – to how grit goes hand-in-hand with achieving sustained, long-term success.