Twilio Segment

About this Series

Our book, Customer Data Maturity, articulates the steps that have allowed thousands of organizations of all sizes to successfully implement Segment’s CDP.

Join us for our series of webinars that will explore the core concepts of the book. We’ll provide actionable ideas that help you ensure you’re getting the basics right, whatever your role and whether you’re new to Segment or not.

Register for all 3 sessions by clicking the "Register Now" button above, or register for an individual session below.

Part 1: Foundational - September 14 at 11am EST

Part 2: Advancing - September 21 at 11am EST

Part 3: Adaptive - September 28 at 11am EST

Sessions

CDP Maturity Webinar Part 1: Foundational

In the first session of this three part series, we’ll explore concepts of the Foundational maturity level and you’ll learn 1) what it means to collect data reliably around unified profiles and 2) how to act on this foundational data to realize business value.

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CDP Maturity Webinar Part 2: Advancing

In the second session of this three part series, we’ll explore concepts of the Advancing maturity level and you’ll learn 1) the importance of iterating on what you’ve already built and 2) how to use your data to drive your KPIs and growth strategies

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CDP Maturity Webinar Part 3: Adaptive

In the third session of this three part series, we’ll explore concepts of the Adaptive maturity level and you’ll learn how to 1) be a category leader with data-driven and omni-channel user experiences, 2) create personalization at scale by unifying data across all touchpoints, and 3) implement predictive analytics.

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CDP Maturity Webinar Series

About this Series

Sessions

CDP Maturity Webinar Part 1: Foundational

CDP Maturity Webinar Part 2: Advancing

CDP Maturity Webinar Part 3: Adaptive