Twilio Segment

About Contentful and Twilio Segment

Twilio Segment has partnered with Contentful in an effort to revolutionize omnichannel customer engagement. Our latest integration combines the power of a customer data platform (CDP) and a content management system (CMS) to give businesses a leading edge in the ever-competitive digital landscape.

With the new integration between Twilio Segment and the Contentful Composable Content Platform, businesses can now leverage their first-party data to personalize content for their customers.

Tune in and hear from brands like TaskRabbit, Shell Energy, and Contentful on how they are investing towards their personalization strategies.

Sessions

Storylines Tour NYC: TaskRabbit

Nikhita Sagar, Lead Product Manager at TaskRabbit, and Ron Pereira, Senior Director Product at Twilio Segment discussed how TaskRabbit is able to personalize at scale by understanding their audience and grouping them into cohorts.

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Storylines Tour Paris: Shell Energy

Koen Schiffers, Product Manager at Shell Energy, and Ron Pereira, Senior Director Product at Twilio Segment discussed how Shell Energy is able to create connected experiences by having a unified view of their customer.

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Storylines Tour London: Contentful

Dina Apostolou, VP of Content + Experiences at Contentful, and Rishi Tank, Regional Director, Enterprise EMEA at Twilio Segmentl shares the importance of why personalization is crucial in building long lasting relationships.

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Storylines Tour Silicon Valley: Contentful

Nicole France, Director of Content at Contentful, and Ron Pereira, Senior Director Product at Twilio Segment discussed the current state of personalization and why it’s crucial to continue to invest in it.

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Storylines Tour Berlin: Contentful

Dina Apostolou, VP of Content + Experiences at Contentful, and Tatiana Vorontsova, Head of EMEA Partnerships at Twilio Segment shares how investing in tailored content and tools creates deeper customer connections.

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