About
Join Brian Ng, SVP of Marketing at AAA, and Katrina Wong, VP of Marketing at Twilio Segment for a fireside chat on the latest trends in customer engagement. In this session, you'll learn about the most effective strategies for building lasting relationships with your customers, including how to use data and technology to personalize your interactions, and how to create an engaging customer journey.
Agenda
  • Discussion on the key trends driving customer engagement today, such as personalization, first-party data, and omnichannel
  • Best practices for leveraging data and technology to personalize customer interactions and improve the customer journey
  • Strategies for building and maintaining strong customer relationships in an increasingly digital world
Presenters
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Brian Ng
SVP of Marketing, AAA
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Katrina Wong
VP of Product Marketing & Demand Generation, Twilio Segment