Rising inflation and macroeconomic uncertainty are tangible threats to businesses across the globe. With the days of “growth at all costs” behind us, businesses are laser focused on driving efficient growth.
That means business priorities will look different this year. Leaders are leaning on customer data to build strategies to lower customer acquisition costs and increase customer engagement.
During this virtual half-day summit, business leaders shared tactical strategies they are employing - from streamlining their tech stacks, to which customer data they are collecting, and how they activate that data across key channels that drive revenue.
