About
In this episode of Good Data, Better Marketing we go live with Box and learn how Chris Koehler, CMO, has navigated his team and updated his tactics through a changing macro environment. Chris will share examples of leveraging data to remove buyer friction and techniques to efficiently build pipeline by working with cross-functional partners leading to higher retention and revenue re-acceleration.
Presenters
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Chris Koehler
Chief Marketing Officer, Box
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Kailey Raymond
Enterprise Marketing Lead, Twilio Segment