EMEA CDP Live: Navigate the Future of CX with Intelligent Data

Sessions

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  Unlocking The Modern Buyer's Journey In The Age Of AI

  In this episode of Good Data, Better Marketing, Twilio Segment goes live with PwC and learns from their CMO, Antonia Wade. Join us to learn how today’s marketer should adapt in the world of AI when it comes to defining their buyer journey. From spotting the disconnects in customer journey mapping to strategizing on how to efficiently move your prospects from awareness to decision, get one (or several) steps closer to understanding your buyers better.
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  Future-Proof your Business: The CDP Report Unveiled with the Godfather of Martech

  The marketing technology landscape has experienced a significant surge in recent years, with new tools and strategies, and solutions being adopted at breakneck speed. With no sign of a slowdown in sight, it's vital every marketer stays abreast of the tectonic shifts that will profoundly influence their day-to-day operations.
  
  Join Scott Brinker, VP Platform Ecosystem at HubSpot, aka the “godfather of martech”, and Kathryn Murphy, SVP of Product at Twilio Segment, to discuss the current trends and future predictions for customer data. They’ll unpack the latest findings of Segment’s 5th annual CDP Report to share what trends will be most impactful to your business in 2024.
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  Unlock AI Use cases for Customer Experience with Trusted Data

  Join industry leaders from Databricks, Albert Heijn, and Twilio Segment as we explore the pivotal role of high-quality data in maximising AI effectiveness and enhancing customer experiences. This panel discussion will delve into the why 71% of leaders believe that AI would be more effective if it could access higher quality data. We'll examine the EU AI Act and how compliant and clean data utilisation is key to unlocking the full potential of AI. And highlight how Twilio Segment and Databricks equip teams with real-time customer data and AI tools for effective model training, resulting in precise, personalised customer experiences.
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  5 Data-Driven Acquisition Strategies for 2024

  With AI on the rise and cookies on the demise, knowing how to acquire high value customers via first party data – and optimise for lifetime value – is more important than ever.
  
  In this session, hear from Seth Familian, Senior Director of Global Advisory Services, for a deep-dive into the world of customer acquisition. You'll get a step-by-step playbook to help you confidently understand what you should spend on customer acquisition, alongside first-party data powered strategies you can employ to put those hard earned dollars to work.
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  How CrossFit Rearchitected with Segment and Snowflake to Improve Personalisation

  Two years ago, the fitness brand was struggling to access customer data from three separate business pillars using a messy legacy stack of MySQL databases and homegrown syncing scripts. It faced a challenge familiar to any team reckoning with data sins of the past: How do you leverage the architecture you have to achieve a better future state?
  
  Come learn how Crossfit was able to give their teams the data they need to improve customer communications.
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