APJ CDP Live: Navigate the Future of CX with Intelligent Data

Sessions

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  Unlocking The Modern Buyer's Journey In The Age Of AI

  In this episode of Good Data, Better Marketing, Twilio Segment goes live with PwC and learns from their CMO, Antonia Wade. Join us to learn how today’s marketer should adapt in the world of AI when it comes to defining their buyer journey. From spotting the disconnects in customer journey mapping to strategizing on how to efficiently move your prospects from awareness to decision, get one (or several) steps closer to understanding your buyers better.
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  Future-Proof your Business: The CDP Report Unveiled with the Godfather of Martech

  The marketing technology landscape has experienced a significant surge in recent years, with new tools and strategies, and solutions being adopted at breakneck speed. With no sign of a slowdown in sight, it's vital every marketer stays abreast of the tectonic shifts that will profoundly influence their day-to-day operations.
  
  Join Scott Brinker, VP Platform Ecosystem at HubSpot, aka the “godfather of martech”, and Kathryn Murphy, SVP of Product at Twilio Segment, to discuss the current trends and future predictions for customer data. They’ll unpack the latest findings of Segment’s 5th annual CDP Report to share what trends will be most impactful to your business in 2024.
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  5 Data-Driven Acquisition Strategies for 2024

  With AI on the rise and cookies on the demise, knowing how to acquire high value customers via first party data – and optimise for lifetime value – is more important than ever.
  
  In this session, hear from Seth Familian, Senior Director of Global Advisory Services, for a deep-dive into the world of customer acquisition. You'll get a step-by-step playbook to help you confidently understand what you should spend on customer acquisition, alongside AI-enabled, first-party data strategies to help put those hard earned dollars to work.
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  How Trade Me Improved Campaign Performance by 20% with Segment and CustomerAI

  Join us for a fireside chat with Trade Me where we will discuss how their marketing team was able to leverage out-of-the-box predictive AI models to predict buyer and seller behaviour. You’ll learn how they used CustomerAI Predictions, to run targeted, real-time, and personalised campaigns without straining their data science team. We’ll also learn how Trade Me unified customer data from multiple devices into complete customer profiles, and successfully improved audience targeting capabilities, improving CTR by 10%.
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